Being isla’s Community Event and Marketing Manager involves uniting an active network of diverse businesses and professionals within the event sector. isla serves as a hub for event organisers, suppliers, brands, and prospective policymakers, scientists, and decision-makers dedicated to advancing sustainable regenerative events.

As the key figure behind our (global) community, your scope encompasses delivering consistent communication and overseeing the coordination, execution, and promotion of a range of events and activities. These efforts aim to expand our community influence and prevalence in driving isla’s core mission of sectoral transformation. The goal is to foster a deeper sense of community and facilitate the exchange of knowledge through compelling content and experiences, whether in-person or digitally.

This role reports to the Marketing Director.  Key interactions are with: Community Team, Service Operations Manager, Sales.
 

Core responsibilities:

• With input from the Community Director, develop, maintain and deliver an annual event program across a range of sizes and identify suitable topics to meet community goals.
• Collaborate with cross-functional colleagues to align community programmes – including utilising social media, digital platforms and events  – promoting community activities and initiatives.
• Craft and build communication narratives and roll out strategies to build awareness and engagement across the isla network including membership and TRACE-user communities. 
• Responsible for producing multi-faceted campaigns to boost our member and user engagement across our isla and TRACE products and services.  

Community Development 

• • Design and deliver a constant flow of engaging regular community e-newsletters, blogs, webinars, podcasts, and other communications to our varied audiences.
  • Research new strategies and tools to help the community grow, and delve into data to understand community performance.
  • Expand and recruit members, partners, sponsors and stakeholders to engage with the isla community activities and initiatives.
  • Support the insights and action team in developing and launching a knowledge base of new resources, packs, guides and educational materials for the industry. 
  • Support our Community & Stakeholder Engagement Manager with the facilitation and delivery of stakeholder group activities contributing to transformational projects. 
  • A guardian of the isla brand and integrity across the network and activities. 

Membership Engagement and Support

• • Spotting opportunities among our membership for storytelling content, case studies, campaign ideas, or higher-bar engagements. (e.g. starting a campaign, becoming a monthly contributor).
  • Writing compelling marketing copy to promote events and memberships within various marketing channels, including websites, emails, brochures, social media, and advertising.
  • Accelerate collaborative projects with the Action Group Manager to fully benefit from community inputs, support, participation, and potential investment and funding.
  • Working with our Marketing and Sales team to develop promotional assets to advertise membership via a variety of channels.
    

Strategy and Budget

• • Manage end-to-end event deliveries. This includes project planning, supplier management, logistics handling, onsite management, and post-event strategy.
  • External relationship management of project partners and external suppliers such as designers, PR agencies, and freelancers, while also ensuring best value high-quality work completed in line with contractual agreements.
  • Own sponsorship negotiations, buying, and contracting for events and content. 
  • Manage community programme and individual project budget expenditures (including financial forecasting, billing and reconciliation) ensuring cost-effectiveness and return on investment.
  • Define, track and analyse the performance of marketing campaigns and events.

Our Community Event and Marketing Manager must have: 

🌿5+ years of experience in events management, marketing, communications, membership engagement or other related fields. 

🌿Proven experience in delivering events, marketing & PR campaigns and community engagement strategies.

🌿Experience in content development, social media management and web-based applications.

Skills:

🗣️Communication is key to building relationships, communicating effectively, and understanding the needs of our communities.

🚀Strategic vision – taking a long-term view to expand the scope and reach of initiatives. 

🎨Creative thinker who can bring a vision, out-of-the-box idea to life. 

🤹Multi-tasker who makes managing multi-faceted programs look easy. 

👀 Detail-oriented to sync, monitor progress, and make adjustments to keep all moving parts.  

🤝Negotiation skills – consider yourself good at getting the best value

 
Further details: 

• Title: Community Event and Marketing Manager
• Salary: £40-45,000 p.a.
• Position: Full Time PAYE
• Start Date: April 2024 (or as soon as possible)
• Holiday: 37 days per year: this includes (flexible) Bank Holidays, End of Year office close, and a day off for your birthday. 
• Location: This role is hybrid working: approx 2 days per week in our London Office, plus onsite for events.

Recruiting Diversely: 

isla is actively recruiting from all communities for this role, and building towards an inclusive culture.  We aim to serve the needs of our staff within a supportive, respectful and just culture. 

We welcome applicants from all backgrounds and encourage anyone who believes this role would suit them to apply as their authentic selves without fear of prejudice. 

If you need additional support in your application, or just have questions about the role, please contact Cori at jobs@weareisla.co.uk.
 

To Apply: 

Please email jobs@weareisla.co.uk. with your CV and a short note* to introduce yourself and tell us what excites you about our Community Event & Marketing Manager role by Friday 15th Match. 

* We’re happy to receive video, audio or written notes with your CV. For audio or video, please keep these to a max of two minutes.