‘Inspiring a better Britain’: how TRO delivered for the inaugural edition of Anthropy

What does it really take for a large-scale event to deliver for people, planet and profit? We find out through the Anthropy 2022 case study.

isla member TRO were the exclusive delivery partner for the inaugural Anthropy22, a unique 3-day thought leadership gathering held in the stunning surrounds of the Eden Project in Cornwall.

As the experiential marketing agency gears up for Anthropy23 this November we look back at the event’s success and reveal how Anthropy delivered for people and planet.

Anthropy was a truly remarkable undertaking and the UK’s largest shared agenda — a magical meeting of the minds, and a one of a kind experience. It is fast becoming the UK Leadership place to be for those responsible leaders looking to influence a brighter future for this country.

— Lucy Knill, Managing Director, Anthropy

Last year, we built the foundation — this year, we start to build the ​​future.

— John O’Brien MBE

6 Anthropy22 facts

  1. Anthropy22 was born out of growing concerns for the social/ economic impacts of Covid-19 and Brexit. Founder John O’Brien MBE was determined to inject optimism and positive action into this country’s leaders.
  2. TRO worked with the founder for 12 months across all aspects from brand guidelines and marketing, to website and event app development, logistics, sustainability impact, volunteer recruitment and training, stakeholder liaison and content capture. 
  3. Anthropy22 was the first time the Eden Project had closed its doors to the public for a 3-day event of this kind since its official opening to the public back in 2001.
  4. The success of Anthropy wouldn’t have been possible without the help of 100 change-makers who volunteered to run the event onsite — consisting of volunteers from Eden Project, Falmouth University, Production crews and Anthropy’s wider network.
  5. A Sky News interview on Anthropy22 achieved a staggering reach of 24m+, while Times Radio live on site achieved a reach of 19.5m+.
  6. TRO helped to create a dynamic proof of concept that can continue for future years. And this is exactly what is taking place, as TRO’s partnership has been extended for three years. 

Download-and-keep case study

In this download-and-keep case study you’ll learn more about Anthropy22 and how isla’s carbon measurement tool TRACE and isla member supplier Rocket Graphics Ltd helped TRO deliver ambitious sustainability targets across production, waste, and much more. All image credits: Toby Weller.

Through our relationship with TRO and Anthropy, we are delighted to be able to offer you 20% discount off your ticket, bringing the price down to £800 for the full 3 days (1st – 3rd November). To take advantage of this offer, please get your ticket at www.anthropy.uk and enter this code by 6th October: IL23150. This code is 

Be Inspired. Get Involved. Make an Impact.

Register now for Anthropy23.

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