This week, we were delighted to launch The REVIVE Series, our 15-minute webinars on sustainable event practices in pre-production. We had a great turnout for the first talk and are looking forward to the second session on March 24th. You can sign up for the session HERE.

We were joined by Jonathan Wise from The Purpose Disruptors and explored #ChangeTheBrief – an action focused initiative to promote sustainable lifestyles towards a ‘net zero world’ in all media and advertising content and communications.

We’ve outlined below the takeaways from the session and if you weren’t able to join, or you want to watch the session again, check it out…

#ChangeTheBrief in action

#ChangeTheBrief is an opportunity for the communications industry to produce work that helps to create the attitudes, lifestyles and behaviours commensurate with the global target to limit warming to 1.5 degrees by 2030.

The ‘Tesco Father’s Day’ example showed how this could be done – changing the brief from promoting beef to centring nut roast. This communicated a different angle – that dads love their kids and by reducing meat consumptionField Groups they can help protect their future. Everyone wins. 

The question to us: How can we use our creativity to #ChangeTheBrief for our events?

Learnings from the session

Explore the biggest impacts within the brief 

Taking Massive Attack as an example, they identified the biggest impact as audience travel and provided a mass-transit solution to help combat this.

Troubleshoot alternative solutions

Taking into account the client’s values and the target audience, what changes – big or small – to the brief could be proposed to deliver a more climate-positive event? e.g. plant based menus, hybrid solutions, digital SWAG…

Demonstrate the benefits for the client

How does an approach like this align with their wider ambitions, targets or KPIs? Create a compelling narrative that helps your client understand the why – this could even be used as part of the event comms. 

Join us again on the 24th as we hear from Rachel Russell, Senior Strategist at GPJ, for a speedy download of practical tips to get you off on the right (carbon) foot(print), and project plan an event with your client’s ambitions and targets in mind. In this talk, Rachel will take us through her top 10 tips, from kick-starting the conversation to celebrating your wins. Get your ticket.

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