We spoke with Jeremy Boyce, Owner of b2 Live Events, to talk about why connectivity and peer to peer engagement is crucial. By small behavioural practices, like connecting up our fabricators and suppliers in the early stages, we can make meaningful and impactful changes to the way we design and install our sets, furthering our capacity to deliver sustainable events. 

Has your attitude towards sustainability changed as a result of Covid-19?

I wouldn’t say that our attitude towards sustainability has changed, however the elongated break in producing live events has given us a chance to re-evaluate what we do on a day to day basis, consider how we can implement changes within our supply chain and internal processes and be proactive and ready to start from scratch, with a new ethos when the industry sparks back into life.

Why is collaboration as an industry important to you?

If all sides of the industry collaborate towards any goal, it creates togetherness and an ability to change anything we see fit.   If brands and agencies are on board and dedicated to push for increased sustainability, we can help by being involved at the start of the design and brief process.   As a production company, having our voice heard at an early stage allows us to address certain pitfalls within the creation and delivery processes and should help designers create memorable experiences that can be produced in a sustainable way.

What does it mean for you to be an early adopter of isla?

As soon as I saw the first isla posts on LinkedIn, I knew we needed to get on board, and with some degree of luck, it all came at a point where we had time to seriously consider our impact on the environment.  We are incredibly proud to be a part of isla in its infancy and ready to help push for more production companies to join.  

What does your agency currently do to support sustainability in events and how will isla help further that mission?

We have various build systems that are sustainable, however often these don’t fit with the bespoke nature of most events, at least not with most experiential events.   Our aim is to explore what options are available within the industry, such as materials, systems that can be reused and recycled more easily than the ones that are currently widely used.

What do you feel will be the key success measures of success for isla in the first year?

To begin with, I think the creation of isla is a success in itself, and during the first year, simply getting the industry talking, thinking and working together towards a goal should be perceived as a success.   Achieving some fully sustainable events would be successful, as would improving the overall sustainability percentage of any event. 

What are you most excited about for isla?

We’re excited at the prospect of uniting and collaborating with teams that we don’t already know within the industry, understanding and exploring what the barriers to sustainability are for each stakeholder.   Foremost, we look forward to helping instigate a permanent swing towards events that don’t take a toll on the planet.  

—

Find out more about b2 and connect with Jeremy via Linkedin.